RESTAURANT SOLUTIONS, INC., EMPHASIZING ITS ROOTS FOR FUTURE GROWTH, REBRANDS AS RESTAURANT ACCOUNTING SERVICES, INC.
Littleton, Colorado, January 7, 2021 – Restaurant Solutions, Inc. (RSI), a national leader in restaurant management and accounting services, Monday announced it is changing its name to Restaurant Accounting Services, Inc. (RASI), the name it was known by until 2006. In returning to its original brand, RASI is re-emphasizing its unmatched expertise in restaurant accounting while still embracing the range of services that has made it North America’s most respected restaurant accounting, consulting and payroll firm.
“The COVID-19 pandemic has upended the restaurant industry in historic, unprecedented ways. Amid the new services we introduced this year to help our restaurant clients survive and thrive, it became evident our name needed to reflect our roots in financial accounting,” stated Matt Vannini, RASI Chief Executive Officer. “Many of our longstanding clients never stopped referring to us as ‘RASI,’ so it just feels right that ‘Accounting’ needed to return to our brand.”
Since the onset of the global pandemic, RASI has been on a mission to assist its clients cope with their financial, operational management purchasing and payroll concerns, as well as navigate the huge number of decisions and details involved with various government loan and grant programs. Compliance, PPP loan forgiveness, budgeting, break-evens, third-party delivery, and HR are just a few of the dozens of challenges RASI has tackled on a daily basis as a trusted partner to its small-business food service clients.
“For many of our restaurateurs, business models have been completely disrupted. Our commitment has always been to assist restaurants focus on food, not finances™, which makes the counsel we provide more vital than ever,” continued Vannini. “As our clients rethink the most fundamental aspects of their operations, RASI will be there with creative, current and effective advice, education and support.”
As part of its rebranding, RASI is unveiling a new logo capturing its Decision-Making Triangle. The triangle, representing the balanced approach required when making decisions that affect Team, Guest and Profit, is woven throughout RASI’s culture, educational and training systems, software development, and client engagements.
“The entire RASI team is excited for what the new year will bring for both our team as well as for our clients,” said Vannini. “To our clients we say, ‘Cheers to your guests who will be flooding through your doors as soon as they’re able; cheers to your team, who have stuck by your side when things got tough; and lastly, cheers to your profit, which will not only recover, but grow as we take our partnership into 2021.’”
About Restaurant Accounting Services, Inc.
Restaurant Accounting Services, Inc. (RASI) is a national restaurant accounting and management services company headquartered in Littleton, CO with additional regional offices in Chicago, IL. The RASI team is backed by a group of knowledgeable sales professionals located throughout the country, ensuring we’re local everywhere. RASI serves over 2,000 small restaurants from the Pacific Northwest to the entire East Coast and everywhere in between. RASI area of expertise includes but is not limited to: Hospitality Industry Operations, General Accountancy Practice, Purchasing Solutions, Federal/State/Local Taxes, Bank Reconciliations, Compliance and Information Technologies. Restaurant Accounting Services, Inc. enables independent restaurant operators the ability to Focus on Food, Not Finances™.